Selected to exhibit in the Catalan Innovation Zone in the Fira Barcelona Gran Via, as the region’s premier pro-audio loudspeaker manufacturer, in association with ACCIÓ, the Government of Catalunya’s agency promoting Business Competitiveness, the Terrassa, Barcelona based company was one of just three major PA loudspeaker manufacturers exhibiting live at the show.
Vice President and Chief Technical Officer Joan Amate reflected that the local focus of the event was, of itself, of value: “Although large-scale PA manufacturers were under represented, there were a significant number of visitors from the sector among attendees. We had valuable conversations and exchanges with people; some of whom we had not met before and others we had not seen for some time.”
“Although there is no reasonable comparison with the usual scale of ISE, as a local regional event, there was the sense that there was opportunity for contacts and conversations that might otherwise get drowned out in a full-on international show. And with the more relaxed demand on our time, we also had some good networking interactions with other exhibitors.”
For Amate Audio the event also had longer term value going forward for ISE in the Fira Barcelona: “It was commendable of ISE to stage whatever event prevailing circumstances allowed on its inaugural year in Barcelona. It was proof of concept that, even given a residual level of risk, it will be possible to securely stage a larger event next year.”
“We are very thankful to ACCIÓ to have been able to exhibit in the Catalan Innovation Pavilion this year. The show was one more step towards normality and we expect to return next year to participate in ISE as a full format event in the Fira Barcelona.”
