branding-header-en

Our identity is not just a logo.
It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes Amate Audio brand instantly recognisable.
The following chapters will guide you through the core elements.
They will assist you in designing and producing communications with a high degree of creative flexibility.

Brand guidelines

Brand guidelines

Branding-brand-guideline-download
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Logo negative version

Branding-logo-negative-download
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Logo Amate Audio letters

Branding-logo-letters-download
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Company description

Branding-company-description
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Brand color Palette

Orange Amate Audio
PANTONE© 137 C
CMYK 0.46.96.100
RGB 245.158.26
WEB #F49519

Branding-colours-orange-logo
Black
PANTONE© PROCESS BLACK C
CMYK 0.0.0.100
RGB 0.0.0
WEB #00000

Branding-colours-black-logo

Isolation area

The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
The area is defined by using fourth of the width of the logo which is referred to as x.
A margin of clear space equivalent to 0.25 x is drawn around the logo to create the invisible boundary of the area of isolation.
For example:
Logo width = 10 mm
Area of isolation = 2.5 mm around all sides of the logo
This area of separation is a minimum and should be increased wherever possible.

Isolation-area-amate-audio

Logo and background usage

You should always seek the maximum contract and readability between the background and the logo colour.

Colour-usage